The Lovesac Story Unabridged: Episode 2 / 50

The saga of the Lovesac story continues with this second installment on my daily CEO vlog called “Get Off the Couch.” I do my best to recount every gory detail that went into the earliest days of the Lovesac–before it was even called a Lovesac! It was really just this huge not-beanbag thing that I had made and people loved.

I had to put it away for 2 years to serve a mission for my church and when I came back I had the good fortune to meet Dave Underwood–who became the head of Product Development at Lovesac and is still here today, 18 years later. Whether you are a budding entrepreneur or just someone who likes a good story, the history of Lovesac won’t disappoint…and I’ve never told it like this before, to anyone.

Enjoy. And subscribe to my channel on YouTube!

— Shawn

The Lovesac Story Unabridged: Episode 1 / 50

My daily vlog called “GET OFF THE COUCH” has a different theme for every day of the week. Thursdays = Throwback Thursday, and it is my plan to draw from my past experiences to tell stories of value. While there is a 20 minute company history video available at that tells the “whole” story, all I can say is that it is not the whole Lovesac story.  #ThrowbackThursday

The Lovesac story is a saga. The Lovesac story is gritty. The Lovesac story has more twists and turns than I could possibly cover in 20 minutes, let alone 20 episodes.

Shawn Nelson's 1969 Mustang Coupe

This sexy beast of a car makes the unabridged Lovesac Story…worth a listen

So enjoy this, the first of what will hopefully be many #ThrowbackThursday vlog posts allowing me to go deep, get into detail, and tell y’all how it really is (was). I am grateful to all of you who have supported me and this brand through all these years and all of our good times and bad. I’m especially grateful for the hundreds (thousands now) of Sac’rs who have given months and years of their lives in Lovesac Stores across the nation building this company one couch at a time.


—  Shawn

This Lovesac Story Made Me Cry

Let’s face it. Lovesac’s don’t cure cancer. But every now and then we hear from loyal Lovesac fans who have experiences we could have never foreseen when we set out to make the world’s most comfortable seat. At our latest Lovesac store grand opening in Novi, Michigan we heard just such  a story.  You’ve got to see this.


And its not just random. We often hear from parents of children with autism, muscular dystrophy, and all kinds of other challenges where somehow a Lovesac can be therapeutic and helpful–at the very least, make their life more comfortable. And we love it. We are humbled to be a part of so many lives and homes.

Please share YOUR Lovesac therapeutic experience in the comments below. We’d LOVE to hear it.

— The #LovesacFamily

Another Lovesac Baby (store) Born Into the World

There is just nothing more fun than bringing a new Lovesac digital showroom into the world. If you’ve never been to a Lovesac Store Grand Opening, make sure to get on our email list or pay attention to our locations page as they are a party not to be missed. People come out in the hundreds to take advantage of amazing deals, free food, and just to share the love on grand opening day. Some people even drive hundreds of miles to get there. It is always so much fun. Check it out in the Facebook video below….worth a look.


New Lovesac Store, Novi

Lines form for the Grand Opening of Lovesac in Novi, Michigan–just outside of Detroit

We LOVE our #LovesacFamily!!!

Keep Spreading the love.

— Lovesac

First Daily Vlog Post EVER – Get Off the Couch!

I’m starting a vlog! Seems like the thing to do. Its called “Get Off the Couch” and its all about my personal business philosophy on entrepreneurship and making things happen! The Shawn Nelson, founder of Lovesac, way of doing business. Please subscribe on YouTube and show some love. I’d love to hear from you there. Comment, ask questions, and I’d be happy to address them.

Enjoy episode #1 – THROW ME IN THE LOVESAC

— Shawn

Flip Into the Largest Lovesac Pit in the World

We had the pleasure of dropping by our our good friend, Travis Pastrana’s, place this week down in Maryland to see what might be possible if we filled his well-worn foam pit with some Lovesacs. His whole house is already Sac’d out, why not the back yard too? Invite a couple of the biggest YouTuber / Social Media Celebrities in the world, namely Logan Paul and Roman Atwood, and the chaos is sure to take care of itself.

Given so many Lovesacs at his disposal, Logan of course went immediately to: “Think we could launch a Lovesac from a slingshot–at a flying Travis Pastrana?” Well, here it is…

Roman came with a personal goal of learning to backflip a motorcycle into a foam pit full of Lovesacs from none other than the best in the world, Travis Pastrana. Somehow he nearly gets Travis killed. Here it is…

Thanks to Travis Pastrana, Roman Atwood, and Logan Paul….all good friends of the Sac. All of them have Lovesacs and Sactionals filling their entire living rooms. We love you guys–proud to have you in the #LovesacFamily.

— Shawn

Passion, Real Life, & the Couch

An email sent to all Lovesac employees (my weekly “Thursday Thought”):

Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan Press On! Has solved and always will solve the problems of the human race.
— Calvin Coolidge 
One of our “permission to play” values at Lovesac is: Passion. I think that most of the time when people think of “passion,” they conjure up images of excitement, energy, and action. Enthusiasm is powerful, but can be short-lived, and is more of a symptom or a result, than it is a deep-rooted disposition. Passion is deep. Passion is persistent. Good days…bad days…everyday is conquered again and again by those who are truly passionate. Those who can just dig it out. Lovesac people are passionate. Lovesac people are persistent. Lovesac people are persistent.
Love this message. I asked my team to really read this and share with me something about their career at Lovesac they are passionate about. This really hit home for me yesterday. I just got to my house in Maine yesterday for a week of PTO and I was sitting on my sactional and really had an amazing moment. Before I moved to California I had this amazing 8/10 in my home. I took a 2/4 with me to California and it is now in my living room out there in my new home. I fly across the country and am sitting on this 6/6 in my “old home” and realize my sactional is on this crazy freakin journey with me. What was once a big part of my home is now a part of two homes, it will ALWAYS FIT in my life. When I sell these sactionals a piece of me is in all these people’s homes. I played a part in them finding a couch that will be forever new to them and will always fit in their lives. They will enjoy each other’s company, they will raise their kids, they will watch breaking news, they will laugh they will cry they will be given sorrowing news and take comfort in someone’s arms on this couch; and not even realize how much of life their couch has seen. I remember being told that the man I called my best friend, my mentor, and most importantly my grandfather  passed away and falling into my dads arms. That couch held my tears and my screams and I didn’t even know it. A lot of life happens on a couch. I don’t know about you Shawn but that’s some powerful stuff. Thank you for the permission to play and be a part of people’s lives without them even knowing it! Enough sappiness, in a long winded way, THANK YOU!  — Ry
Maine Sactionals:
Maine Sactionals Setup

With all my pieces together, I can build this monster…

California Sactionals:
California Sactionals Setup

…But when it came time to move and keep it light, I kept it light

Love this. One #LovesacFamily…one couch for life.
— Shawn

Win a Free Lovesac!? #SacAcrossAmerica

Where is the craziest place you’ve taken your Lovesac? Post a photo of your Lovesac in action and win one! Check out the  contest here, via Lovesac’s Facebook. Or just use #SacAcrossAmerica on Instagram.

Even though Lovesac is an up-and-coming trendsetter in American home décor, our roots are not really in the home. When I invented the very first Lovesac, I conceived it while sitting on my parent’s couch and chopped up the foam to put inside of it in the basement. But it spent almost no time in front of the TV in those days.

Lovesac Camping

First Sac Ever Made, Camping in Moab, Utah

We immediately tossed the massive Sac in the back of a pickup truck, or between the roll-bars of my roofless 1976 classic Bronco and dragged it to the drive-in movies or even the sidelines of the soccer game. We took it up the nearby canyons in Utah and cuddled 4 or 6 at once next to the fire, and even slept on it next to the shores of my favorite place on the planet: Lake Powell. Whatever the case, between the ages of 18 and 23, when Lovesac was just me and my friends making Lovesacs by hand for neighbors and their friends, we had no homes of our own, and these giant orbs of comfort lived the nomadic life of a college student-turned-entrepreneur.

Lovesac at the Lake

One of the earliest ever Lovesacs dragged down to Lake Powell to sleep on

Fast-forward to today. We are now grateful to be selling thousands of Lovesac each month, most of which find their way into the living rooms, movie rooms, and bedrooms of real people all over the country. But if there is one thing I know—I know they don’t always stay there. I come across photos all the time of Lovesac fans around the country leaping off of roofs, staircases, trucks, and trees into their Lovesacs in all kinds of unlikely locations. I know I’m not the only one who’s had the pleasure of stuffing a Lovesac into the back seat of a car that is probably smaller than the Sac is. Yes—a Lovesac will fit into the back seat of a car—any car, if you shove hard enough. Of course, Lovesac now has the Cinch Cover to make moving your Lovesac a lot easier. (Where’s the fun in that though!?)

Sac in Subaru

Cram a Lovesac into the back of any car!

One of our former employees and good friends had to leave Lovesac HQ in Stamford, CT a while back for a new life on the west coast. He loaded up his car, taking his Lovesac and Cinch Cover, along with his girlfriend and all his possessions on a coat-to-coast road trip to end all road trips. Check out the whole adventure on Lovesac’s Tumbler page. Its worth the look.

Sac across America! #Lovesac

What is the coolest trip you’ve ever attempted with your Lovesac?

Post your own photos on Instagram #SacAcrossAmerica, or post here and have your friends vote to WIN A FREE LOVESAC.

— Shawn

Designed For Life, a Book in Process: Excerpt 1

I aspire to write my first book, working title: Designed for Life. It is an expansion on our Design Philosophy, as its been discovered through our work at Lovesac, and embodied by our star product: Sactionals. I believe that Sactionals might be the first (and hopefully not last) Designed for Life product. My hope is that countless entrepreneurs someday adopt this philosophy and a revolution in (durable goods) product design comes to fruition. Below is a small excerpt from the preface of my book–still a work in progress. I plan to share more previews on this blog as it continues to unfold. It will appear as our standard to live up to, on the walls of Lovesac stores everywhere.

Designed For Life

The Designed for Life philosophy, official text – visit to see it in action


DESIGNED FOR LIFE: The Oncoming Revolution in the Product Economy

PREDICTION: Durable product-based companies will no longer lead our economic growth. The days of Apple being “the biggest company in the world,” and its growth story are over…but the economy will be just fine.

The industrial revolution of the 19th century was originally fueled by innovation in one industry. In fact, the word “industry” before 1880 meant one thing: cotton. The systems, processes, management theory, and machinery that came along with the modernization of the textile industry in America paved the way for ongoing innovation and business practices in every “industry” since from automobiles to electronics. It would be impossible to stand in 1850 and imagine massive economic growth without cotton driving it…let alone child labor, slavery, and the many other “critical,” and consequential components of the burgeoning economy at that time. How could unfettered growth be expected to continue without these things?

Yet we wake up today, well into the new millennium, having witnessed unceasing, exponential, even monumental economic growth in the United States…and where is cotton? We somehow have done just fine without it as the zenith of our economic engine. At some point it faded into the background or went offshore, yet our economy marched on without it. We will continue to see the economy expand and evolve even as the industrial revolution becomes a chapter in history, the technological revolution, some might argue, is nearly complete, and this new “Knowledge Worker Economy,” as coined by author Steven Covey, comes to fruition.

It is no longer necessary for products to be the driving force of our economy—certainly not durable goods. This economic revolution we are living through right now will allow a new paradigm to emerge—where companies like Apple, who are rooted in the preceding paradigm, are absolutely caught in the Innovator’s Dilemma that Clayton Christensen thoughtfully exposes in his book of the same name. What’s more, most large companies are so entangled in the realities of our finance industries’ “Capitalists Dilemma” that Mr. Christensen has since exposed, that there is no likely trajectory change for them. Companies like mine still have a choice. Consumers like you and me will likewise have a choice…and for many reasons, in this new economy we will choose Designed for Life products. The time is ripe for the small to eat the big.



One of my big inspirations for this philosophy, and the book, is the work of William McDonough and Michael Braungart. At this moment, I am just finishing their amazing work, The Upcycle. It, by my estimation, the most well-informed and up-to-date long-form work in the area of sustainability and I encourage everyone on the planet to read it….especially policy makers and entrepreneurs. Please check it out.

The Upcycle

The Upcycle. Read it!

Thank you!

— Shawn