Lovesac partnered with Emmy nominated professional dancer, choreographer and seven-time Dancing with the Stars star Chelsie Hightower at Dwell On Design in LA where Chelsie and her team of dancers performed a dance with Lovesac Sactionals, the world’s first and only modular, infinitely changeable couch system. Through dance, we told the story of Sactionals growing with a man through his life, love, and family as it evolves—with Sactionals not as a prop—but as a co-star.
Anyone who has had the pleasure (read: sarcasm) of visiting our original Stamford Lovesac offices on Canal Street could never accuse us of being frivolous. That Lovesac HQ was a space meant for 20, that held about 50 of us in the end. Having holed up in our first Stamford Lovesac office since 2007, our recent move to downtown Stamford was long overdue.
To celebrate, let’s just say we tipped our hat to one of our favorite cult classic films, “Office Space,” and “took care of ” any equipment that we loved to hate in my backyard.
This incredibly dedicated Lovesac crew deserves only the best and they’ve put up with a lot as we’ve built this together from scraps. As a furniture and design brand, we did our best to consciously create a space that would be not only Lovesac-comfortable, but inspiring, and uplifting.
As a growing company that bootstrapped its way into existence, we did it for a fraction of the cost for offices of the same capabilities. And as masochists we endeavored to do much of it ourselves. We designed and built every seat, every the table, all of the AV systems, and ultimately created a very non-traditional office plan all with our in-house talent.
We’d love to know what you think about our concept, so please “reply” and let us know what you think in the comments below!
The Landing Pad: This comfy spot will change each season along with our stores. Take a seat–we’ll be right with you! Floor-to-ceiling seasonal high-rez graphic, Supersac, Sactionals, on-season paint and even fully merchandised store-shelves. (Truth is, this entry makes a great place to go get some work done, or even have a team meeting). Welcome to Lovesac!
Customer Love: Call us. Live-chat us. Invite us to come out and help you re-cover your Sactionals if necessary—this is the team whose only goal is to become your new best friend.
Fabric Library: The Lovesac Customer Love crew will gladly send you any requested samples from our massive Lovesac cover fabric swatch library with hundreds to choose from. They’ll even help you design your room!
Changing the Workplace Game: Humans have worked from proper desks for thousands of years. Laptops and mobile phones have only been with us for a few of those. Realizing that we often get more done at home, working from a laptop on a couch, than we do at the office for the new Lovesac HQ we chose to challenge the entire notion of how we work—let’s live and work on the couch!
Sactionals Workstations: These are the same Sactionals Base Pieces we sell but they are clamped to a tall Side in back, for privacy, and custom wingback Sides to aid in noise reduction (no–you can’t buy them yet). They’re all washable and changeable covers, and just like we offer to our customers, everyone at Lovesac chooses their own custom fabric combination as an expression of their own individuality.
The Functional Coffee Table: The coffee-table-desk aligns perfectly with the height of our custom wingback Sactionals Sides for stability in multiple working positions. Each has a locking file-drawer, removable pencil trays and convenient power supply with multiple cord pass-through cavities—another Lovesac original design.
The Great Room: Coffee bars at the window double as standing desks. Our counter-high 12’ long table was a real joy to get into the building, and is another Lovesac original design, with massive tuck-under benches making it as much of a standing big-project table as a place to eat for a crew of ten. And what great room is complete without Sactionals and a furry Moviesac to escape to. This office encourages you to leave your “spot,” go mobile, work by the window, on a Sac, in a quiet nook, or in a group. Change your seat, change your perspective.
Mission Control: Twice a week everyone at HQ gathers for a mid-day “rally” where we meet new faces, recognize outsized effort, collaborate and coordinate. The DJ table spins real vinyl from our growing collection, and is complete with open Spotify and Pandora accounts on the iPad for all to change as they like. The Nintendo Wii, karaoke capabilities and the 10′ pull-down screen behind it facilitates any kind of meeting, party, screening or impromptu dance-off that needs to happen.
The War Room: Comfort is king at Lovesac, but Lovesac offices need to also be extremely functional. Glass boards are incredibly useful and far more durable than typical whiteboards–but also way more expensive. Here’s a good hack: Find a local glass shop and order 1/4″ tempered glass with drilled holes for stainless steel “standoffs.” = Sexy looking glass boards at a fraction of the cost!
The Panic Room: Not only is each room cleverly named to make calling meetings there fun, but each is functionally designed to be both comfy, productive, and most of all: usable! Too many offices have complicated AV systems that require IT to come over every time you want to hold a meeting. Each of our rooms has a bluetooth soundbar, playable right from your phone or computer. And each flatscreen includes a wireless USB device that allows any laptop to zap its screen and sound right to the big screen and sounder–no wires necessary. We even went so far as to put a remote control caddy in every room so those pesky remotes wouldn’t end up lost–and useless. Good design is in the details.
The Vault: Nobody at Lovesac HQ has an office. From the CEO on down, we all have our spot on the floor, but we also all have access to a dozen rooms, large to tiny, where we can take a call, hold a meeting, or just go shut the door and do some work.
Grand Central: Lovesac’s version of a board room. Most of our big meetings (even board meetings) happen here. Have a seat and get comfy!
Can I just live here?: No–but if you visit Lovesac HQ on any given weeknight, you’re likely to find a few people lingering long after hours tapping the keg, throwing some darts, or playing a little Mario Kart. Its all in the details.
The Floor: We’ve all got our spot and we all move around a lot. Moving around, trading spaces, and getting out of your comfort zone (only to get into another) encourages interaction and collaboration.
The Studio: This is where all of our product designers, graphic designers, architects, industrial designers, UX designers, web designers, copywriters, visual merchandisers and anyone else with a creative bone collaborate to create the future of furniture.
The Library: Take a book. Leave a book. Borrow a book. We have stacks of many of our “required readings” here and we all have a desire to improve.
Sign in: Everyone who visits Lovesac HQ must sign in on our massive brand canvas. Take a minute to color-in the Lovesac logo using nothing but black pens. It may take years–but this is the brand we are building together.
Magnet fetish: Someday we’ll have a whole wall of these. Bring us one! Add to the collection. Represent.
A living history: Get your face on the wall of Sac’rs! Anyone at Lovesac can send an email to that electronic frame on the wall and add to our living history, in real time!
The Values: Rather than just writing words on the wall we try to live them. All of our Lovesac core values are embedded into this “Where’s Waldo” inspired graphic. Can you find them all?
The Culture: Every company has a culture, but many evolve by default. We’re trying our best to build a culture by design–not by default at the new Lovesac HQ–and it all starts with our values. You’ll find them on every door.
The vibe: Lovesac is more than foam and fabric. Lovesac is a lifestyle. We cannot expect to have a happy friendly vibe in our stores, or even on our website, if we don’t have it in our office. I believe that customers can just smell authenticity. I believe that culture needs to leak out of the seams and penetrate all areas of the company, our products, and our people. That starts here. It’s up to us to keep the vibe alive.
And the cherry on top: Plenty of beverages available to pour over the 170 pounds of chewable, crunchable, nugget ice that our in-house ice machine is able to crank out every day. I love it so much I take some home in a plastic bag at night. Game changer.
I hope you enjoyed our tour of the new Lovesac HQ. You are welcome to come visit us–share a treat at the bar, challenge someone to a game of darts, run the DJ table, or simply add to our ridiculous collection of refrigerator magnets. But before you go, don’t forget to color in the collaborative logo, sign your name to prove you were here, and wish us well. Where we’re going, we need all the help and support we can get. #BigThingsInStore #Lovesac
PRESS / ARTICLES ABOUT THE NEW LOVESAC HQ:
Gallery of Lovesac HQ and our launch party. Wish you were here!
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By Casey Mullins
Four and half years ago I documented the history of the unsightly green couch I inherited when I married my husband. I thought it was ugly the first time I saw it and I still think it’s ugly every time I walk into my bedroom. “If it’s so ugly why don’t you get rid of it?” Because I’m emotionally attached to the ugly hunter green couch that leaks oil on my carpet and threatens to swallow you whole if you sit on it wrong. It’s where my husband and I had our first kiss, it’s where we sat for the first 10 years of our marriage and it’s been in every place we’ve called home since 2000.
In my 14 years of marriage and 9 years of parenthood I’ve learned you must be very careful about what you bring into your life because there’s a very good chance you will end up with an emotional bond to it and find yourself struggling to separate yourself from the memories associated with it. The chair I’m sitting on this very moment is bright orange and hideous, but it belonged to my husband’s favorite grandma and it’s where I slept through both of my pregnancies when I couldn’t stand being in bed anymore. There’s no denying it’s ugly, but there’s also no denying how comfortable and well designed it is.
Over the last four years the history of our green couch has grown, it supported me through another pregnancy, became my favorite place to nurse my new baby and continues to be a staple piece of furniture we rotate around as we go throughout our daily lives. The brown couch we chose for downstairs has its own budding history as well. We have over three thousand square feet and a dozen rooms in our home but on any given night you will find all four of us piled up downstairs on the couch (six if you count the cats.) We were sitting on the couch when we told our oldest I was pregnant and we’ve all taken turns being various levels of sick, injured, sad, happy, or bored on it.
We spend a lot of time visiting historic places throughout our travels, pausing for a moment to remember the momentous occasions that happened there and wondering what these historic monuments would say if they could talk. More than ever, our couches are a central part to our story as a family and as silly as it sounds, we’ve started to regard them as the overstuffed sentinels they are. Not a day goes by that one of our couches goes unused, even when we’re out of town we always return to evidence of the cats making full use of them in our absence.
Have you ever stopped to think about an important couch in your own life? Who has sat there, what stories has it heard, or what grand life events has it been witness to? What did it feel like, smell like, or sound like when you sat on it?
Think about it for a minute, I can promise you’ll think of something. It’s a great question to ask loved ones as you’re traveling around this holiday season, you may learn bit of new family history and begin to regard grandma’s plastic wrapped floral couch in a whole new way.
Each season Lovesac puts out a new seasonal collection of fabrics, in the form of changeable covers for Sacs and Sactionals. I am, of course, very proud of each collection. From futuristic robots to mid-century suits, every line is inspired from design elements both current and classic. This year the collection is called, “Woodsy.” It is the best we’ve ever created.
Who even “gets” the idea that you can change not just your décor, but actually change your couch or sectional each season just by changing some covers? The Woodsy line even offers some REVERSIBLE Phur Covers, so you just need to flip your covers for a whole new couch! But even if they do “get” it, who actually behaves this way?
The exciting part is: someone does! The evidence of this is not only found in the obvious fact that Lovesac sells far more Sactionals Covers than it does Sactionals Pieces (and we sell a lot of pieces). I believe that people are really “getting it” more and more, as by the fact that they’re buying furry couches!
What other company even offers a furry couch? None. Lovesac sells thousands of furry couches. The reason, I believe, is pretty obvious: Because couches are a big investment and in most people’s minds, they need to last and last, and (hopefully) still be in-style even years later. With Sactionals, you are freed from this constraint. Get whatever covers you like—better, get the ones you LOVE—the ones that make you want to climb on, curl up, and take a nap.
This is a quiet, but meaningful revolution in furniture design and also consumer behavior. There will come a day where an unchangeable couch is just old news—in fact, an unchangeable couch will someday even seem a little gross.
While it is may be unlikely that most people will go to the trouble or expense to change their furniture with us each season, I can speak from experience and say that it is shocking how, with a new set of covers, it doesn’t just feel like a new couch again—it feels like a new life.
I do realize that I’m kind of biased—so if you haven’t seen Woodsy, check it out for yourself. You be the judge. Comment here and let me know what you think!
Founder, Lovesac & Life on a Couch
Guest contributors Romy Raad and Natalie Neumann (Rad & Neu) are culinary adventurers who look at food the same way we look at the couch- as something that promotes happiness and brings us closer together. We are pumped to feature them here- head over to their blog for full version of this story (with recipes!) and a ton of other intriguing foodventures!
We, Romy and Natalie from radandneu.com, were absolutely thrilled to spend a funday with Shawny and his family in his beautiful countryside farmhouse!
Couching n’ Snacking was the theme of the day – by joining forces we created a joyful family outdoor experience, featuring four of our healthy, kids-friendly radcipes and some fabulous Lovesac products.
We prepared the snacks together with the kids, who discovered the fun of cooking as a team, while learning how each ingredient adds some magic to the plate.
Thanks to Shawny’s outdoor lounge area, a regular couch afternoon was turned into a beautiful and lively outdoor experience – enjoying delicious finger foods with a side of sea breeze.
The detailed recipes for the healthy bites can be found on our blog www.radandneu.com alongside other rad&neu insights!
Imagine for a second that you only had one set of clothes. You woke up every single day and you had one pair of pants and one shirt. No matter the weather outside, you just had that one set of clothing. During the 90 degree days of August, you had this one shirt. During the 20 degree days of January, you still had this one shirt.
As you got older and your pants stopped fitting so well, or they lost color or shape, you still only had this one pair to wear. As the times around you changed- and so did popular style and design, you still had only this one outfit. And eventually as the fabric weakened and the pants and shirt wore through and were filled with holes, they were still the only clothing you had.
Pretty hard to imagine, right? Now think about your couch for a second. As the weather outside changes, can you change your couch with it? Imagine how nice it would be to have a cozy, furry couch to warm up in the winter- and then have a cool, breathable fabric to stay cool during the dog days of summer. Or imagine that when your tastes in style changed, you could change your couch along with them.
A few years back, this would have sounded crazy. People approached the couch-buying scenario with extreme caution, knowing that whatever they bought would live with them for the next 10 or 20 or 30…or 50 years. Now that Sactionals exist, everything has changed. When my wife and I had our fourth child Valentine this past month, we needed some extra couch space so we just simply added some on. But while we were doing it, she decided she also wanted to change up the “feeling” of the room a little for the summer. So just like that, we changed the clothes on our couch! …The same Sactionals pieces we’ve had now for nearly 8 years look new, smell new, and amazingly feel completely new again. (And they’ve seen some abuse!) Every time we change our Sactionals I wonder the same thing: What do people with normal couches do? I guess they just live with it. I guess they just hide that stain under a throw pillow. I guess they just try to get a few more years out of it until they can justify spending the money to get an all new one.
You know, this blog isn’t meant to be an advertisement for my company, Lovesac or Sactionals. This blog is however, a reflection of my own real life and the things I find to be changing the way we look at our life on a couch–and real life in general. I have devoted my life to creating products that disrupt the staleness of classic furniture. The feedback I’m seeing from people who truly LOVE their Sactionals is a confirmation that we really have created something special that is shaping the way people live their life on a couch. What do you think?
WATCH THE CHANGING PROCESS IN JUST 20 SECONDS…
Introducing baby Valentine! Excuse me while I wax personal for a moment:
On July 17th at around 2:15am our fourth (and final, so I’m told) child was born. We named her Valentine Nelson. My wife, Tiffany, is doing well. She is an amazing mother and I am so grateful for her willingness to go through with it again, and again, and again—as if once wasn’t traumatizing enough. I just wanted to take a minute to celebrate life, publicly. It is times like these that afford me the rare opportunity to reflect, and to contemplate the things that matter most.
“Babies,” everybody loves “babies.” Even if they don’t love babies its inhuman, un-American and practically unforgivable to say it out loud. Baby Valentine would be the first of my kids to end up on my Instagram page as a newborn, and judging by the reaction I’d say people are naturally baby fans (at least in moderate doses). “Family” is another one. Who can argue against anything “family?”
Because of this, there is no special, unique, or original way for me to say it…this will probably just sound like another “nice thing to say.” But in case anyone out there is feeling distracted, stressed-out, stretched-thin, or otherwise confused about things, let me say this: It really is all about our family, relationships, people…love. Everything else is dust.
Yeah, we all gotta earn a living and we all gotta make ends meet. I make couches. But in the end, if you really think back, the relationships we build with those closest to us are the things that not only makeup our fondest memories, but they are the only things that endure.
Our baby Valentine is the newest piece of our family, and at just over one week old, she has already joined us for an evening or two on the couch. (We’ve added another Base to our Sactionals just to make room for her.) I feel blessed and I feel grateful. In case it is not clear yet, this is what #LifeOnaCouch is all about, for me.
What does #LifeOnaCouch mean to you?
‘Tis the season for design shows! The most innovative furniture designs and advances in interior design and architecture practices can be found each year at Neocon at the Chicago Merchandise Mart. With a particular focus on commercial design–from hotels to office space–Neocon is where the big launches in fabric, upholstery, seating, tables, desks and beyond are unveiled to the public. Its like the CES of furniture!
Here are my personal top 10 couch, chair, or seating design picks from Neocon 2014…
No. 10 best design at Neocon 2014
No. 9 best design at Neocon 2014
No. 8 best design at Neocon 2014
No. 7 best design at Neocon 2014
No. 6 best design at Neocon 2014
No. 5 best design at Neocon 2014
No. 4 best design at Neocon 2014
No. 3 best design at Neocon 2014
No. 2 best design at Neocon 2014
NUMBER 1 best design at Neocon 2014
I love a good design show. Neocon is as good as it gets. Let me know which one is your favorite in the comments, below.
Recently, you said you wanted to get rid of Tony’s beloved Lovesac Supersac, the joy of his bachelor days. Please don’t! We know it is the most comfortable piece of furniture in the world, and it is totally re-coverable with a wide variety of fabrics.
The nation’s best design in furniture and home decor is found each year in New York City during the month of May. Last week we got to attend Brooklyn Designs, Wanted Design, (both, amazing shows) and the grand daddy of them all: ICFF, the International Contemporary Furniture Fair. ICFF brings out all of the big names in furniture design. There are celebrity designers, press, parties…it is a big show, held at the Javits center, and it doesn’t disappoint. Tables, chairs, clocks, home decor, fabrics, and all of the latest new materials can be found there. It is simply the venue to experience the most timeless designs alongside the most cutting-edge styles in furniture and accessories. With too much great stuff to show, and in the spirit of our unique passion for what we do, here are our favorite couches spotted this week at ICFF, 2014.
NUMBER 10 best design at ICFF
NUMBER 9 best design at ICFF
NUMBER 8 best design at ICFF
NUMBER 7 best design at ICFF
NUMBER 6 best design at ICFF
NUMBER 5 best design at ICFF
NUMBER 4 best design at ICFF
NUMBER 3 best couch design at ICFF
NUMBER 2 best couch design at ICFF
NUMBER 1 Best couch design seen at ICFF, 2014
As always, ICFF was inspiring. Go yourself! I am always humbled by the level of talent apparent at shows like this one. Our company, Lovesac, has never shown at ICFF, or any other furniture trade show for that matter, but we certainly gain inspiration from the best there. The only place you can find Lovesac couches are in our very own Lovesac stores, or website. We kind of like it that way.
Walking design shows all over the world is both humbling and reassuring…there is still nothing like Sactionals, by Lovesac. In my humble opinion, Sactionals may be the most revolutionary design in couches within the last century. Mostly because of all of the crazy things you can do with Sactionals (not to mention, they are “Lovesac” comfortable)….But then, I am kind of biased.
Let me know which one of the above you liked best, and why! (Don’t worry, you won’t hurt my feelings.)