Category Archives: Home Design

The Coziest Way to Change Your Couch…and Your Life

Each season Lovesac puts out a new seasonal collection of fabrics, in the form of changeable covers for Sacs and Sactionals. I am, of course, very proud of each collection. From futuristic robots to mid-century suits, every line is inspired from design elements both current and classic. This year the collection is called, “Woodsy.” It is the best we’ve ever created.

Our best line yet.

Our best line yet.

So what?

Who cares?

Who’s watching?

Who even “gets” the idea that you can change not just your décor, but actually change your couch or sectional each season just by changing some covers? The Woodsy line even offers some REVERSIBLE Phur Covers, so you just need to flip your covers for a whole new couch!  But even if they do “get” it, who actually behaves this way?

Start with this...

Lovesac Sactionals with Carmel Chenille Covers

The exciting part is: someone does! The evidence of this is not only found in the obvious fact that Lovesac sells far more Sactionals Covers than it does Sactionals Pieces (and we sell a lot of pieces). I believe that people are really “getting it” more and more, as by the fact that they’re buying furry couches!

What other company even offers a furry couch? None. Lovesac sells thousands of furry couches. The reason, I believe, is pretty obvious: Because couches are a big investment and in most people’s minds, they need to last and last, and (hopefully) still be in-style even years later. With Sactionals, you are freed from this constraint. Get whatever covers you like—better, get the ones you LOVE—the ones that make you want to climb on, curl up, and take a nap.

Owoooooooo! (That's a wolf)

An entire room decked out in Wolf Phur.

This is a quiet, but meaningful revolution in furniture design and also consumer behavior. There will come a day where an unchangeable couch is just old news—in fact, an unchangeable couch will someday even seem a little gross.

While it is may be unlikely that most people will go to the trouble or expense to change their furniture with us each season, I can speak from experience and say that it is shocking how, with a new set of covers, it doesn’t just feel like a new couch again—it feels like a new life.

"Cozy" doesn't even fully describe it!

Woodsy Phur Blankets and Slippers

I do realize that I’m kind of biased—so if you haven’t seen Woodsy, check it out for yourself. You be the judge. Comment here and let me know what you think!

— Shawny
Founder, Lovesac & Life on a Couch

Change Your Couch’s Clothing

Imagine for a second that you only had one set of clothes. You woke up every single day and you had one pair of pants and one shirt. No matter the weather outside, you just had that one set of clothing. During the 90 degree days of August, you had this one shirt. During the 20 degree days of January, you still had this one shirt.

Time for a change!

Lucky feeling bored about another season with these covers

As you got older and your pants stopped fitting so well, or they lost color or shape, you still only had this one pair to wear. As the times around you changed- and so did popular style and design, you still had only this one outfit. And eventually as the fabric weakened and the pants and shirt wore through and were filled with holes, they were still the only clothing you had.

Pretty hard to imagine, right? Now think about your couch for a second. As the weather outside changes, can you change your couch with it? Imagine how nice it would be to have a cozy, furry couch to warm up in the winter- and then have a cool, breathable fabric to stay cool during the dog days of summer. Or imagine that when your tastes in style changed, you could change your couch along with them.

Change clothes!

Changing the covers

A few years back, this would have sounded crazy. People approached the couch-buying scenario with extreme caution, knowing that whatever they bought would live with them for the next 10 or 20 or 30…or 50 years. Now that Sactionals exist, everything has changed. When my wife and I had our fourth child Valentine this past month, we needed some extra couch space so we just simply added some on. But while we were doing it, she decided she also wanted to change up the “feeling” of the room a little for the summer. So just like that, we changed the clothes on our couch! …The same Sactionals pieces we’ve had now for nearly 8 years look new, smell new, and amazingly feel completely new again. (And they’ve seen some abuse!) Every time we change our Sactionals I wonder the same thing: What do people with normal couches do? I guess they just live with it. I guess they just hide that stain under a throw pillow. I guess they just try to get a few more years out of it until they can justify spending the money to get an all new one.

Ready for summer!

Pepper feeling excited about the new covers

You know, this blog isn’t meant to be an advertisement for my company, Lovesac or Sactionals. This blog is however, a reflection of my own real life and the things I find to be changing the way we look at our life on a couch–and real life in general. I have devoted my life to creating products that disrupt the staleness of classic furniture. The feedback I’m seeing from people who truly LOVE their Sactionals is a confirmation that we really have created something special that is shaping the way people live their life on a couch. What do you think?

WATCH THE CHANGING PROCESS IN JUST 20 SECONDS…

— Shawny