Tag Archives: entrepreneur

The Coziest Way to Change Your Couch…and Your Life

Each season Lovesac puts out a new seasonal collection of fabrics, in the form of changeable covers for Sacs and Sactionals. I am, of course, very proud of each collection. From futuristic robots to mid-century suits, every line is inspired from design elements both current and classic. This year the collection is called, “Woodsy.” It is the best we’ve ever created.

Our best line yet.

Our best line yet.

So what?

Who cares?

Who’s watching?

Who even “gets” the idea that you can change not just your décor, but actually change your couch or sectional each season just by changing some covers? The Woodsy line even offers some REVERSIBLE Phur Covers, so you just need to flip your covers for a whole new couch!  But even if they do “get” it, who actually behaves this way?

Start with this...

Lovesac Sactionals with Carmel Chenille Covers

The exciting part is: someone does! The evidence of this is not only found in the obvious fact that Lovesac sells far more Sactionals Covers than it does Sactionals Pieces (and we sell a lot of pieces). I believe that people are really “getting it” more and more, as by the fact that they’re buying furry couches!

What other company even offers a furry couch? None. Lovesac sells thousands of furry couches. The reason, I believe, is pretty obvious: Because couches are a big investment and in most people’s minds, they need to last and last, and (hopefully) still be in-style even years later. With Sactionals, you are freed from this constraint. Get whatever covers you like—better, get the ones you LOVE—the ones that make you want to climb on, curl up, and take a nap.

Owoooooooo! (That's a wolf)

An entire room decked out in Wolf Phur.

This is a quiet, but meaningful revolution in furniture design and also consumer behavior. There will come a day where an unchangeable couch is just old news—in fact, an unchangeable couch will someday even seem a little gross.

While it is may be unlikely that most people will go to the trouble or expense to change their furniture with us each season, I can speak from experience and say that it is shocking how, with a new set of covers, it doesn’t just feel like a new couch again—it feels like a new life.

"Cozy" doesn't even fully describe it!

Woodsy Phur Blankets and Slippers

I do realize that I’m kind of biased—so if you haven’t seen Woodsy, check it out for yourself. You be the judge. Comment here and let me know what you think!

— Shawny
Founder, Lovesac & Life on a Couch

Get Off the Couch!

A Shawn Nelson entrepreneur & motivational speaking event; Long Beach Convention Center, October 2014. Congrats to Jason Knight of Fredericksburg, VA, for winning a brand new Lovesac Supersac upon joining the Lifeonacouch.org email list!

I got to spend this past weekend in Orange County, California—one of my favorite places on the planet (having lived in Huntington Beach, opening up Lovesac stores circa 2002). I’m flattered to have been invited there to deliver a speech to the NGLV (Next Generation Laser Focused Visionaries) a group of young entrepreneurs, some of who are already making six-figure incomes while still in their teens!