Tag Archives: Furniture

Sactionals: Couch of 1003 Uses

Amongst my absolute favorite days at Lovesac are new store Grand Openings. San Francisco Center is at the heart of downtown SF, right near Union Square. We’ve searched for the right location in the area for years and finally got to put a brand new Lovesac Store in the heart of the bay area. Come along via video to experience the lines and the excitement of a Lovesac Grand Opening event….and meet Eric. Eric is a Lovesac super-fan that showed up to wish us well and tell us his unique appreciation for Sactionals. 

From my vlog…

 

Line up for Lovesac

San Francisco Center brings out the Lovesac loyalists

San Francisco Center Lovesac

Lovesac loyalists line up through the mall for a store grand opening

Sactionals Shopping

Always time to choose from our 300 plus fabrics

I am so grateful to Eric, and to the hundreds of other customers that made our Lovesac Grand Opening event in San Francisco one for the record books. I am always so humbled to meet so many fans and supporters–especially to hear their stories and the unpredictable ways that Lovesac seems to make life better for people. There are few times where I have more fun. 

Thank you!

— Shawn 

The Lovesac Story Unabridged: Episode 1 / 50

My daily vlog called “GET OFF THE COUCH” has a different theme for every day of the week. Thursdays = Throwback Thursday, and it is my plan to draw from my past experiences to tell stories of value. While there is a 20 minute company history video available at Lovesac.com that tells the “whole” story, all I can say is that it is not the whole Lovesac story.  #ThrowbackThursday

The Lovesac story is a saga. The Lovesac story is gritty. The Lovesac story has more twists and turns than I could possibly cover in 20 minutes, let alone 20 episodes.

Shawn Nelson's 1969 Mustang Coupe

This sexy beast of a car makes the unabridged Lovesac Story…worth a listen

So enjoy this, the first of what will hopefully be many #ThrowbackThursday vlog posts allowing me to go deep, get into detail, and tell y’all how it really is (was). I am grateful to all of you who have supported me and this brand through all these years and all of our good times and bad. I’m especially grateful for the hundreds (thousands now) of Sac’rs who have given months and years of their lives in Lovesac Stores across the nation building this company one couch at a time.

Enjoy.

—  Shawn

This Lovesac Story Made Me Cry

Let’s face it. Lovesac’s don’t cure cancer. But every now and then we hear from loyal Lovesac fans who have experiences we could have never foreseen when we set out to make the world’s most comfortable seat. At our latest Lovesac store grand opening in Novi, Michigan we heard just such  a story.  You’ve got to see this.

 

And its not just random. We often hear from parents of children with autism, muscular dystrophy, and all kinds of other challenges where somehow a Lovesac can be therapeutic and helpful–at the very least, make their life more comfortable. And we love it. We are humbled to be a part of so many lives and homes.

Please share YOUR Lovesac therapeutic experience in the comments below. We’d LOVE to hear it.

— The #LovesacFamily

Another Lovesac Baby (store) Born Into the World

There is just nothing more fun than bringing a new Lovesac digital showroom into the world. If you’ve never been to a Lovesac Store Grand Opening, make sure to get on our email list or pay attention to our locations page as they are a party not to be missed. People come out in the hundreds to take advantage of amazing deals, free food, and just to share the love on grand opening day. Some people even drive hundreds of miles to get there. It is always so much fun. Check it out in the Facebook video below….worth a look.

LOVESAC, NOVI STORE OPENING VID

New Lovesac Store, Novi

Lines form for the Grand Opening of Lovesac in Novi, Michigan–just outside of Detroit

We LOVE our #LovesacFamily!!!

Keep Spreading the love.

— Lovesac

People Line Up Overnight for Sactionals

Lovesac celebrated its 59th Store opening on Saturday with a Grand Opening event unlike any other. The first 50 people in line would receive a Sactionals “Starter Couch” (aka 2 Seats + 2 Sides) and we were hoping that the word would spread. It did.

Checkout this quick clip of some of the madness that I got to face myself at 7am as the line stretched through the mall courtyard…

So make sure you get on Lovesac’s mailing list (bottom right of page) to find out about the next ridiculous store opening party we throw so you can, at the very least, tell your friends to go wait in line for you!

People camped outside of Lovesac

7 am and the line for Baybrook Lovesac’s Grand Opening stretches through the courtyard

Bay brook Grand Opening

Helping as many people as fast as I can as the Grand Opening crowds file in

Thanks for all of your support. I’m grateful for our #LovesacFamily.

— Shawn

Couch = Lovesac. A Stake in the Ground.

Friends, followers, and members of the #LovesacFamily,

It was my mentor, Richard Branson, who once told me (while stargazing atop the roof of the main house of Necker Island), “I believe that we make our own luck.” I neither understood nor agreed with that comment at the time. I get it now, and 10 years later, I write this post to firmly plant a stake in the ground and to allow all of you (and the universe) to hold us accountable: Within 5 years, when people think “couch,” the first brand they’ll think of is “Lovesac.” If you want to know more about why I’m making this audacious claim and how its going to happen read more in this fantastic article published recently in Furniture Today.

WE’RE ALSO IN FORBES!  I say this in caps because not only was it a great article about innovative marketing techniques, but the very publication of this article is exciting to me, and evidence of our finally taking outward, and deliberate steps toward making our own luck a reality. Check out the full Forbes article!

Sactionals--change your life

Showing a little #MovingDayLove, giving Sactionals to one couple in Boston

Lovesac has been laying low for nearly a decade—rebuilding over the legacy of a not-beanbag franchise that needed a reboot. Sactionals, with all of its 4 patents, is that reboot—and it has taken us years to retool our brand DNA and our company infrastructure in a way that would warrant us finally shouting from the rooftops: “There is a better way to couch!”

Finally, in the spirit of making noise: I’LL BE ON TV THIS WEEK! Wednesday, September 9, at 10pm EST, I get to appear on a CNBC show called “Make Me a Millionaire Inventor.” Check it out!

This is a show that is originally from England that is like the “Shark Tank,” but exclusively for inventors. I’m like the “Shark.” The invention I get to consider investing in is called The Wake Wing. Picture being dragged behind a boat at high-speed, standing on an airplane wing meant to fly. If you know me well, you know this was the perfect opportunity for me. But will I invest? Or will it crash and burn like most of my wake boarding attempts….find out live, tomorrow.

Shawn Wakeboarding

If I’m not designing couches, I’m on the boat

As a personal favor: please tweet, share, and continue to help us build the #LovesacFamily, as we do our best to make your life on a couch just a little richer—a little more stress free.

Thanks so much for your support!

— Shawn

 

Sactionals and Chelsie Hightower: The Full Dance

Lovesac partnered with Emmy nominated professional dancer, choreographer and seven-time Dancing with the Stars star Chelsie Hightower at Dwell On Design in LA where Chelsie and her team of dancers performed a dance with Lovesac Sactionals, the world’s first and only modular, infinitely changeable couch system. Through dance, we told the story of Sactionals growing with a man through his life, love, and family as it evolves—with Sactionals not as a prop—but as a co-star.

Going Big: The Avocado Bacon Burger

By Guest Contributor: Mike Majlak

Life on a Couch

Congratulations, its a monster.

GET THESE THINGS
One pound 85/15 ground beef
One package thick cut hickory smoked bacon
One whole avocado
One head of romaine lettuce
One vine ripened tomato
One package Cheddar Jack cheese
Two potato rolls or hamburger buns
Montreal Steak seasoning
Mayonnaise (optional)

Moderation wasn’t something that ever came very easily to me. My mom always tried to warn me against having “too much of a good thing” but it generally fell upon deaf ears. I didn’t want one solid piece of art- I wanted Notorious BIG posters on every, single part of my bedroom wall. And even as an adult, this is still the way I am. I don’t have a halfway setting. I’m either going big- or I’m going to sleep.

The way I think about and prepare food follows this same pattern. So when it came time to write a post for Shawny and Life on a Couch, I wanted to do an over-the-top creation based on my favorite plate in life- the all-American beef cheeseburger.

Life on a Couch

Press your own fattie!

I started with some really fresh, not-so-lean 85/15 beef from the local market. The modern health craze we see before us everyday is great- just not for burgers. Every time I eat a “lean” burger I liken it to eating cardboard. Besides, my grandfather Pop-Pop ate 80/20 burgers all day and he made it to a ripe old 91. Eat what you want, just run a little more is my theory.

Anyways- I shaped the meat into some half-pound snowball patties. I like to leave ‘em a little fatter as opposed to squishing into true patties to keep that homestyle feel. I then gave the burgers a GENEROUS (read: anti-moderate) rub of my go-to Montreal Steak seasoning and stuck them under the broiler. I live in Connecticut and there’s no way I was going out to the grill. If you live somewhere where it’s super-warm right now: 1) use your grill and 2) I’m jealous and I don’t like you until May/June.

Life on a Couch

Don’t wimp out.

As the burgers broiled, I started thinking “How do we bring this thing to the next level?” And the answer was obvious- thick cut hickory bacon. Moderation would say two slices per burger, so I figured we would go with four. Broil up the bacon and put it to the side (you can even do this before the burger to get it over with).

Life on a Couch

No caption needed here.

Now how do we really step this up? I figured about 2-3 slices of really thick Pepper Jack Cheese (I used some from Cabot that was amazing) would be logical. And then right when you started to get overwhelmed- BOOM! Open up an avocado and cut it into not-so-modest slices. If you want this burger to be super-burly, chop up some lettuce, tomatoes and prep some mayo also.

When the burgers start to approach your desired temp (I hope you like medium-rare), toss the cheese on top and let the broiler start to do its work. Now grab a couple potato buns and toast them just a bit. This is the one place moderation IS a good thing. Nobody likes a burnt bun.

Life on a Couch

Prep now, smile later.

Check out the picture. Follow my stacking order OR choose a different way. The danger level on eating this thing is probably a 9/10 so maybe eat over a plate (don’t be a slob). Luckily for me, I ate the burger over my Sactionals which have machine-washable covers 🙂

Life on a  Couch

Like reverse Jenga, with food.

Hopefully this avocado bacon burger brings you some happy summer thoughts to brighten your mood. If you really wanna follow my no moderation lifestyle, pair this bad boy with some waffle fries and a chocolate shake. After all, it is the middle of winter. If you start to feel chubby, just put on some sweats and call it a day.

Life on a Couch

Mike Majlak in the Rockies.

Mike Majlak is a published food fanatic/adventurer/photo-junkie. Follow his antics on Instagram @heybigmike.

Did you give this thing a shot?! Let me know in the comments!

– Shawny

A Peek Inside the New Lovesac HQ!

Anyone who has had the pleasure (read: sarcasm) of visiting our original Stamford Lovesac offices on Canal Street could never accuse us of being frivolous. That Lovesac HQ was a space meant for 20, that held about 50 of us in the end. Having holed up in our first Stamford Lovesac office since 2007, our recent move to downtown Stamford was long overdue.

Lovesac Offices Entry

Welcome to Lovesac HQ!

To celebrate, let’s just say we tipped our hat to one of our favorite cult classic films, “Office Space,” and “took care of ” any equipment that we loved to hate in my backyard.

The aftermath - Lovesac Old HQ

Ode to “Office Space.” Pick your weapon, say goodbye to the old Lovesac HQ.

This incredibly dedicated Lovesac crew deserves only the best and they’ve put up with a lot as we’ve built this together from scraps. As a furniture and design brand, we did our best to consciously create a space that would be not only Lovesac-comfortable, but inspiring, and uplifting.

As a growing company that bootstrapped its way into existence, we did it for a fraction of the cost for offices of the same capabilities. And as masochists we endeavored to do much of it ourselves. We designed and built every seat, every the table, all of the AV systems, and ultimately created a very non-traditional office plan all with our in-house talent.

We’d love to know what you think about our concept, so please “reply” and let us know what you think in the comments below!

The Landing Pad: This comfy spot will change each season along with our stores. Take a seat–we’ll be right with you! Floor-to-ceiling seasonal high-rez graphic, Supersac, Sactionals, on-season paint and even fully merchandised store-shelves. (Truth is, this entry makes a great place to go get some work done, or even have a team meeting). Welcome to Lovesac!

Lovesac HQ Lobby

No receptionist here. Answer your own damn phone!

Customer Love: Call us. Live-chat us. Invite us to come out and help you re-cover your Sactionals if necessary—this is the team whose only goal is to become your new best friend.

Lovesac offices customer love

Our truly open seating plan–no offices for anyone–but lots of nooks to go take a call.

Fabric Library: The Lovesac Customer Love crew will gladly send you any requested samples from our massive Lovesac cover fabric swatch library with hundreds to choose from. They’ll even help you design your room!

Lovesac Fabric Library

Express yourself.

Changing the Workplace Game: Humans have worked from proper desks for thousands of years. Laptops and mobile phones have only been with us for a few of those. Realizing that we often get more done at home, working from a laptop on a couch, than we do at the office for the new Lovesac HQ we chose to challenge the entire notion of how we work—let’s live and work on the couch!

Sactionals workstation by Lovesac

Most of us don’t even need a landline anymore–there’s one in every meeting room.

Sactionals Workstations: These are the same Sactionals Base Pieces we sell but they are clamped to a tall Side in back, for privacy, and custom wingback Sides to aid in noise reduction (no–you can’t buy them yet). They’re all washable and changeable covers, and just like we offer to our customers, everyone at Lovesac chooses their own custom fabric combination as an expression of their own individuality.

The Functional Coffee Table: The coffee-table-desk aligns perfectly with the height of our custom wingback Sactionals Sides for stability in multiple working positions. Each has a locking file-drawer, removable pencil trays and convenient power supply with multiple cord pass-through cavities—another Lovesac original design.

Lovesac Offices Desk

Super functional.

The Great Room: Coffee bars at the window double as standing desks. Our counter-high 12’ long table was a real joy to get into the building, and is another Lovesac original design, with massive tuck-under benches making it as much of a standing big-project table as a place to eat for a crew of ten. And what great room is complete without Sactionals and a furry Moviesac to escape to. This office encourages you to leave your “spot,” go mobile, work by the window, on a Sac, in a quiet nook, or in a group. Change your seat, change your perspective.

The Great Room, Lovesac HQ

Most offices have a kitchen, we have a great room.

Mission Control: Twice a week everyone at HQ gathers for a mid-day “rally” where we meet new faces, recognize outsized effort, collaborate and coordinate. The DJ table spins real vinyl from our growing collection, and is complete with open Spotify and Pandora accounts on the iPad for all to change as they like.  The Nintendo Wii, karaoke capabilities and the 10′ pull-down screen behind it facilitates any kind of meeting, party, screening or impromptu dance-off that needs to happen.

Lovesac offices DJ table.

Wireless laptop control. 10′ screen. CD. DVD. Pandora. Spotify. Netflix. Nintendo Wii. Karaoke mic. 1500 watts.

The War Room: Comfort is king at Lovesac, but Lovesac offices need to also be extremely functional.  Glass boards are incredibly useful and far more durable than typical whiteboards–but also way more expensive. Here’s a good hack: Find a local glass shop and order 1/4″ tempered glass with drilled holes for stainless steel “standoffs.” = Sexy looking glass boards at a fraction of the cost!

Lovesac Offices War Room

No offices! Get a room.

The Panic Room: Not only is each room cleverly named to make calling meetings there fun, but each is functionally designed to be both comfy, productive, and most of all: usable! Too many offices have complicated AV systems that require IT to come over every time you want to hold a meeting. Each of our rooms has a bluetooth soundbar, playable right from your phone or computer. And each flatscreen includes a wireless USB device that allows any laptop to zap its screen and sound right to the big screen and sounder–no wires necessary. We even went so far as to put a remote control caddy in every room so those pesky remotes wouldn’t end up lost–and useless. Good design is in the details.

Lovesac Offices Panic Room

Super, ultra high-tech

The Vault: Nobody at Lovesac HQ has an office. From the CEO on down, we all have our spot on the floor, but we also all have access to a dozen rooms, large to tiny, where we can take a call, hold a meeting, or just go shut the door and do some work.

The Vault, Lovesac HQ

Our office-less office.

Grand Central: Lovesac’s version of a board room. Most of our big meetings (even board meetings) happen here. Have a seat and get comfy!

Lovesac Offices Grand Central

The right room for the right meeting.

Can I just live here?: No–but if you visit Lovesac HQ on any given weeknight, you’re likely to find a few people lingering long after hours tapping the keg, throwing some darts, or playing a little Mario Kart. Its all in the details.

Lovesac offices dartboard.

All work and no play makes any office lame.

The Floor: We’ve all got our spot and we all move around a lot. Moving around, trading spaces, and getting out of your comfort zone (only to get into another) encourages interaction and collaboration.

Lovesac Offices Floor

Love thy neighbor – or move to a different seat.

The Studio: This is where all of our product designers, graphic designers, architects, industrial designers, UX designers, web designers, copywriters, visual merchandisers and anyone else with a creative bone collaborate to create the future of furniture.

The Studio.

Get creative @Lovesac

The Library: Take a book. Leave a book. Borrow a book. We have stacks of many of our “required readings” here and we all have a desire to improve.

Lovesac Offices Library

“Desire to improve” is one of our “permission-to-play values” at Lovesac.

Sign in: Everyone who visits Lovesac HQ must sign in on our massive brand canvas. Take a minute to color-in the Lovesac logo using nothing but black pens. It may take years–but this is the brand we are building together.

Collective logo, Lovesac HQ

This is the brand we are building together

Magnet fetish: Someday we’ll have a whole wall of these. Bring us one! Add to the collection. Represent.

Refrigerator Magnets, Lovesac HQ

If you visit us at Lovesac HQ, bring us a refrigerator magnet!

A living history: Get your face on the wall of Sac’rs! Anyone at Lovesac can send an email to that electronic frame on the wall and add to our living history, in real time!

Lovesac Offices Wall

We are Lovesac

The Values: Rather than just writing words on the wall we try to live them. All of our Lovesac core values are embedded into this “Where’s Waldo” inspired graphic. Can you find them all?

Values Poster, Lovesac HQ

This poster will live in the back of every Lovesac store–its who we are.

The Culture: Every company has a culture, but many evolve by default. We’re trying our best to build a culture by design–not by default at the new Lovesac HQ–and it all starts with our values. You’ll find them on every door.

Values on the door - Lovesac HQ

We do our best to integrate and live to our values at Lovesac HQ

The vibe: Lovesac is more than foam and fabric. Lovesac is a lifestyle. We cannot expect to have a happy friendly vibe in our stores, or even on our website, if we don’t have it in our office. I believe that customers can just smell authenticity. I believe that culture needs to leak out of the seams and penetrate all areas of the company, our products, and our people. That starts here. It’s up to us to keep the vibe alive.

Lovesac Welcome Party

Sadly, we often spend more time at work than with our own families. It might as well not suck.

And the cherry on top: Plenty of beverages available to pour over the 170 pounds of chewable, crunchable, nugget ice that our in-house ice machine is able to crank out every day. I love it so much I take some home in a plastic bag at night. Game changer.

Nugget ice-maker, Lovesac HQ

Nugget ice — game changer.

Lovesac Headquarters Team

Lovesac Headquarters Team

I hope you enjoyed our tour of the new Lovesac HQ. You are welcome to come visit us–share a treat at the bar, challenge someone to a game of darts, run the DJ table, or simply add to our ridiculous collection of refrigerator magnets. But before you go, don’t forget to color in the collaborative logo, sign your name to prove you were here, and wish us well. Where we’re going, we need all the help and support we can get. #BigThingsInStore #Lovesac

— Shawny

PRESS / ARTICLES ABOUT THE NEW LOVESAC HQ:

http://m.stamfordadvocate.com/business/article/Lovesac-kicks-back-in-new-HQ-5976611.php

http://westfaironline.com/68149/stamfords-lovesac-reinvents-the-couch-and-prospers/

 

Gallery of Lovesac HQ and our launch party. Wish you were here!

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Explain it Like I’m Five: Thanksgiving Apple Pie

By Mike Majlak

Let me start off by saying- I don’t cook. I’m the classic man. If you gave me a few frozen burgers, I could grill ‘em up and they might just be edible. But if you put me in charge of say, a lasagna- things might not turn out too well.

That being said, the culinary craft is not lost in my family. My mom Robin (the same mom who brought you the ultimate Macaroni n Cheese walkthrough) is constantly trying to teach me a thing or two about her passion. She invited me back into her kitchen to showcase the perfect apple pie to gobble on right before you slump down into your favorite couch for your annual L-tryptophan sponsored sleep session.

Slice it up and enjoy!

First she sent me to the grocery store to pick up some ingredients. Between scrolling Instagram and text messaging, I was somehow able to grab them correctly on the first try:

Ingredients
4 pounds Granny Smith apples, peeled, quartered, and cored
1 teaspoon lemon zest
1 teaspoon orange zest
2 tablespoons freshly squeezed lemon juice
1 tablespoon freshly squeezed orange juice
1/2 cup sugar, plus 1 teaspoon to sprinkle on top
1/4 cup all-purpose flour
1 teaspoon kosher salt
3/4 teaspoon ground cinnamon
1/2 teaspoon freshly ground nutmeg
Pie Crust (follow recipe below)
1 egg beaten with 1 tablespoon water

Granny Smith!

apple pie recipe

Preheat the oven to 400 degrees F.

Cut each apple quarter in thirds crosswise and combine in a bowl with the zests, juices, 1/2 cup sugar, flour, salt, cinnamon, and nutmeg.

apple pie recipe

apple pie recipe

apple pie recipe

Roll out half the pie dough and drape it over a 9- or 10-inch pie pan to extend about 1/2-inch over the rim. Don’t stretch the dough; if it’s too small, just put it back on the board and re-roll it.

apple pie recipe

Fill the pie with the apple mixture. Brush the edge of the bottom pie crust with the egg wash so the top crust will adhere. Top with the second crust and trim the edges to about 1-inch over the rim. Tuck the edge of the top crust under the edge of the bottom crust and crimp the 2 together with your fingers or a fork. Brush the entire top crust with the egg wash, sprinkle with 1 teaspoon sugar, and cut 4 or 5 slits.

apple pie recipe

apple pie recipe

Place the pie on a sheet pan and bake for 1 to 1 1/4 hours, or until the crust is browned and the juices begin to bubble out. Be sure to leave slits in crust exposed to allow moisture to vent out! Serve warm.

Pie Crust:

12 tablespoons (1 1/2 sticks) very cold unsalted butter

3 cups all-purpose flour

1 teaspoon kosher salt

1 tablespoon sugar

1/3 cup very cold vegetable shortening

6 to 8 tablespoons (about 1/2 cup) ice water

Pulse!

Dice the butter and return it to the refrigerator while you prepare the flour mixture. Place the flour, salt, and sugar in the bowl of a food processor fitted with a steel blade and pulse a few times to mix. Add the butter and shortening. Pulse 8 to 12 times, until the butter is the size of peas. With the machine running, pour the ice water down the feed tube and pulse the machine until the dough begins to form a ball. Dump out on a floured board and roll into a ball. Wrap in plastic wrap and refrigerate for 30 minutes.

apple pie recipe

Cut the dough in half. Roll each piece on a well-floured board into a circle, rolling from the center to the edge, turning and flouring the dough to make sure it doesn’t stick to the board. Fold the dough in half, place in a pie pan, and unfold to fit the pan. Repeat with the top crust.

Yield: 2 (10-inch) crusts (top and bottom)

I wish I could take some credit for the baking that was involved in this pie, but I really can’t. Instead I’ll take this time to personally thank all the beautiful mothers out there who make Thanksgiving dinner so easy on all us guys. Love ya mom!

Thanks to guest contributor Mike Majlak for sharing with us. Do you usually bake your own Thanksgiving Day dessert?! Let us know in the comments!

–Shawny, Founder of Lovesac & Life on a Couch