Amongst my absolute favorite days at Lovesac are new store Grand Openings. San Francisco Center is at the heart of downtown SF, right near Union Square. We’ve searched for the right location in the area for years and finally got to put a brand new Lovesac Store in the heart of the bay area. Come along via video to experience the lines and the excitement of a Lovesac Grand Opening event….and meet Eric. Eric is a Lovesac super-fan that showed up to wish us well and tell us his unique appreciation for Sactionals.
From my vlog…
San Francisco Center brings out the Lovesac loyalists
Lovesac loyalists line up through the mall for a store grand opening
Always time to choose from our 300 plus fabrics
I am so grateful to Eric, and to the hundreds of other customers that made our Lovesac Grand Opening event in San Francisco one for the record books. I am always so humbled to meet so many fans and supporters–especially to hear their stories and the unpredictable ways that Lovesac seems to make life better for people. There are few times where I have more fun.
From time to time I am interviewed for various podcasts or magazine articles about entrepreneurship, business, and the like. Besides the inevitable telling of the infamous Lovesac story, I get asked a lot about company culture–often referred to as “corporate culture,” which I bristle to just by nomenclature alone. (It is for this reason that you’ll never see us refer to “Lovesac Corporate.” Instead we use “Headquarters.”) But I digress…
Company culture is in the eye of the beholder. If people who work at Lovesac think our company culture sucks–then it sucks. If people who work at Lovesac think our company culture is awesome–then it is awesome. What people on the outside think doesn’t matter very much–except, of course, when it comes to attracting talent. Either way, it is my fault. And what’s really crazy is that after all these years, I can confidently say it always both sucks and is awesome at the same time…because you can’t please everybody all the time. Just get used to that.
But I find the perception from the outside is that Lovesac seems to have a really cool, alive, and vibrant culture. So I get asked that question over and over: How do you build company culture? My anti-climactic response: Do stuff. I vlogged about it… We do some weird things at Lovesac HQ to keep things interesting…
Have an idea? Think of something that sounds fun, or cool, or interesting? Do it. Try it. Spend a buck and go for it. Many “cultural” events don’t cost much or even cost anything. A week ago while I was out of the office visiting Lovesac stores one of our HQ Sac’rs took it upon themselves to throw a spontaneous “Chips and Dips” party at like 3pm on a weekday. They gave a few days’ notice, sent an email around to everyone at HQ and who knew–they had an amazing turnout of chips and dips and people from all departments just hanging out, having a good time on a random Thursday.
You know you have culture when you don’t have to “do” it all.
But until that day–just do things. Whether you are the “boss” or not. We all end up spending most of our waking hours not with the ones we love, but with those we work with. It is kind of sad you think about it–but it is the human condition. With all of the time we must spend at work, it might as well not suck. And as I remind all department heads at Lovesac when we have our Tuesday meeting (which itself is a brick in the wall of our culture here): If our culture at Lovesac rocks–its your fault. If our culture at Lovesac sucks–its your fault.
The truth is: Its all our faults. Every last one of us is part of a company culture, and what are we doing to make it not suck.
The saga of the Lovesac story continues with this second installment on my daily CEO vlog called “Get Off the Couch.” I do my best to recount every gory detail that went into the earliest days of the Lovesac–before it was even called a Lovesac! It was really just this huge not-beanbag thing that I had made and people loved.
I had to put it away for 2 years to serve a mission for my church and when I came back I had the good fortune to meet Dave Underwood–who became the head of Product Development at Lovesac and is still here today, 18 years later. Whether you are a budding entrepreneur or just someone who likes a good story, the history of Lovesac won’t disappoint…and I’ve never told it like this before, to anyone.
My daily vlog called “GET OFF THE COUCH” has a different theme for every day of the week. Thursdays = Throwback Thursday, and it is my plan to draw from my past experiences to tell stories of value. While there is a 20 minute company history video available at Lovesac.com that tells the “whole” story, all I can say is that it is not the whole Lovesac story. #ThrowbackThursday
The Lovesac story is a saga. The Lovesac story is gritty. The Lovesac story has more twists and turns than I could possibly cover in 20 minutes, let alone 20 episodes.
This sexy beast of a car makes the unabridged Lovesac Story…worth a listen
So enjoy this, the first of what will hopefully be many #ThrowbackThursday vlog posts allowing me to go deep, get into detail, and tell y’all how it really is (was). I am grateful to all of you who have supported me and this brand through all these years and all of our good times and bad. I’m especially grateful for the hundreds (thousands now) of Sac’rs who have given months and years of their lives in Lovesac Stores across the nation building this company one couch at a time.
Let’s face it. Lovesac’s don’t cure cancer. But every now and then we hear from loyal Lovesac fans who have experiences we could have never foreseen when we set out to make the world’s most comfortable seat. At our latest Lovesac store grand opening in Novi, Michigan we heard just such a story. You’ve got to see this.
And its not just random. We often hear from parents of children with autism, muscular dystrophy, and all kinds of other challenges where somehow a Lovesac can be therapeutic and helpful–at the very least, make their life more comfortable. And we love it. We are humbled to be a part of so many lives and homes.
Please share YOUR Lovesac therapeutic experience in the comments below. We’d LOVE to hear it.
There is just nothing more fun than bringing a new Lovesac digital showroom into the world. If you’ve never been to a Lovesac Store Grand Opening, make sure to get on our email list or pay attention to our locations page as they are a party not to be missed. People come out in the hundreds to take advantage of amazing deals, free food, and just to share the love on grand opening day. Some people even drive hundreds of miles to get there. It is always so much fun. Check it out in the Facebook video below….worth a look.
We had the pleasure of dropping by our our good friend, Travis Pastrana’s, place this week down in Maryland to see what might be possible if we filled his well-worn foam pit with some Lovesacs. His whole house is already Sac’d out, why not the back yard too? Invite a couple of the biggest YouTuber / Social Media Celebrities in the world, namely Logan Paul and Roman Atwood, and the chaos is sure to take care of itself.
Given so many Lovesacs at his disposal, Logan of course went immediately to: “Think we could launch a Lovesac from a slingshot–at a flying Travis Pastrana?” Well, here it is…
Roman came with a personal goal of learning to backflip a motorcycle into a foam pit full of Lovesacs from none other than the best in the world, Travis Pastrana. Somehow he nearly gets Travis killed. Here it is…
Thanks to Travis Pastrana, Roman Atwood, and Logan Paul….all good friends of the Sac. All of them have Lovesacs and Sactionals filling their entire living rooms. We love you guys–proud to have you in the #LovesacFamily.
My favorite unintended consequence of inventing Lovesac has been to find out from hundreds of parents that it can be majorly therapeutic for kids with Autism, Muscular Dystrophy, and a host of other sensory issues. But don’t take it from me…
Lovesac celebrated its 59th Store opening on Saturday with a Grand Opening event unlike any other. The first 50 people in line would receive a Sactionals “Starter Couch” (aka 2 Seats + 2 Sides) and we were hoping that the word would spread. It did.
Checkout this quick clip of some of the madness that I got to face myself at 7am as the line stretched through the mall courtyard…
So make sure you get on Lovesac’s mailing list (bottom right of page) to find out about the next ridiculous store opening party we throw so you can, at the very least, tell your friends to go wait in line for you!
7 am and the line for Baybrook Lovesac’s Grand Opening stretches through the courtyard
Helping as many people as fast as I can as the Grand Opening crowds file in
Thanks for all of your support. I’m grateful for our #LovesacFamily.
Internal email sent to all Lovesac employees: Dec 10, 2015
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
I’m sure that I am the most guilty of often behaving ignorantly to this undeniable and often-quoted truth that is so aptly captured by Maya Angelou above. Nevertheless, at this time of year in particular, may we all try to keep this thought in our hearts. We are LOVEsac…and we should live up to that.
Every time I get the chance to help people to sit in a Lovesac for their first time, the expression on their face—the wide-eyed smile, the gasp, the laugh, the comments—I am reminded that: in the end, people don’t pay $800 for a beanbag from us because of good foam or good fabric. Somewhere in their subconscious mind they just want to take that feeling back to their home, and somehow let it bring the same joy to their life everyday.
This is what Lovesac is
Whether at HQ as we interact with each other, on the phone with our customers, on chat, or in-store, may we all focus on spreading the love this holiday season. It is the right thing to do. And we have an outsized opportunity to do it! We practically have a duty to do it. And speaking truthfully, it has been demonstrated to me over and over again through the years that when we do focus on just spreading that Lovesac vibe in an honest, energetic, and sincere way, the universe has a way of making it happen for us—our business grows—which is good for all of us and the world.