Friends, followers, and members of the #LovesacFamily,
It was my mentor, Richard Branson, who once told me (while stargazing atop the roof of the main house of Necker Island), “I believe that we make our own luck.” I neither understood nor agreed with that comment at the time. I get it now, and 10 years later, I write this post to firmly plant a stake in the ground and to allow all of you (and the universe) to hold us accountable: Within 5 years, when people think “couch,” the first brand they’ll think of is “Lovesac.” If you want to know more about why I’m making this audacious claim and how its going to happen read more in this fantastic article published recently in Furniture Today.
WE’RE ALSO IN FORBES! I say this in caps because not only was it a great article about innovative marketing techniques, but the very publication of this article is exciting to me, and evidence of our finally taking outward, and deliberate steps toward making our own luck a reality. Check out the full Forbes article!
Lovesac has been laying low for nearly a decade—rebuilding over the legacy of a not-beanbag franchise that needed a reboot. Sactionals, with all of its 4 patents, is that reboot—and it has taken us years to retool our brand DNA and our company infrastructure in a way that would warrant us finally shouting from the rooftops: “There is a better way to couch!”
Finally, in the spirit of making noise: I’LL BE ON TV THIS WEEK! Wednesday, September 9, at 10pm EST, I get to appear on a CNBC show called “Make Me a Millionaire Inventor.” Check it out!
This is a show that is originally from England that is like the “Shark Tank,” but exclusively for inventors. I’m like the “Shark.” The invention I get to consider investing in is called The Wake Wing. Picture being dragged behind a boat at high-speed, standing on an airplane wing meant to fly. If you know me well, you know this was the perfect opportunity for me. But will I invest? Or will it crash and burn like most of my wake boarding attempts….find out live, tomorrow.
As a personal favor: please tweet, share, and continue to help us build the #LovesacFamily, as we do our best to make your life on a couch just a little richer—a little more stress free.
Thanks so much for your support!